IMDb curated/sponsored special section presale proposal
The Walking Dead’s 100th episode had AMC dying for huge proposals, so sales picked our brains on juicy ideas the client could really sink their teeth into and before you have to ask, yes, I'm done with zombie plays-on-words. Maybe.
After some group brainstorming, we came up with what would basically be a hub for loyal fans and potential new viewers alike; allowing the user to explore The Walking Dead universe in a variety of ways, and also catch up on or refresh episodes (with an option to toggle spoilers, of course). This microsite would utilize already-existing IMDb data to do the heavy lifting in terms of media content and information on actors, characters, locations, fan favorites, etc.
Sequential user flow
The aesthetic needed to be dirty and grungey without having blood and gore everywhere, and also keep organization, clarity, and heirarchy top priority as there is a lot of data in 100 episodes.
We wireframed content first in order to get sign off from various teams and stakeholders, and then looked to their branding and past ad placements for a guiding design aesthetic; lots of desaturated, gritty/noisey, dark and subtle textures with punches of contrast.
Inverting/colorizing the blood splatters and brush strokes afforded an impression of gorey grunge without making things overly gross and bloody; doing that would have been a grave mistake. Boom. Nailed it.
