IMDb's Flagship Advertising Product
Premium Title Page (PTP)
Advertising product design/UX
Design lead
I led the design side of a small team tasked with the creation of a new immersive ad product that would take over a movie’s title page.
With limited resources and creative use of the ad placements already available to us, we were able to create a truly immersive endemic advertising experience for Disney. The entire page was Thor-flavored; on load, lightning struck/charred the IMDb logo and ‘powered up’ the media player.
One of the most rewarding experiences I can remember as an advertising designer was reading in one forum someone explaining how to turn ad blockers off in order to see the Thor execution properly.
This not only solidified an already positive relationship with Disney, it also prompted a deluge of inquiries from other studios asking how to get this new immersive, 100% SOV ad product for their upcoming titles.
Within a few short years, our team had executed one or more PTPs for most of the major Movie and TV studios in the United States.
One of the most rewarding experiences I can remember as an advertising designer was reading in one forum someone explaining how to turn ad blockers off in order to see the Thor execution properly.
This not only solidified an already positive relationship with Disney, it also prompted a deluge of inquiries from other studios asking how to get this new immersive, 100% SOV ad product for their upcoming titles.
Within a few short years, our team had executed at least one PTP for most of the major U.S. Movie and TV studios.
Still IMDb's Advertising Cornerstone
The PTP became IMDb’s flagship advertising product for both desktop and mobile and still is more than a decade later. As a value-add that required a minimum spend of $200K, it prompted a new era of revenue for the company, while simultaneously allowing us to retain creative control of the title page executions.
Still IMDb's Advertising Cornerstone
The PTP became IMDb’s flagship advertising product for both desktop and mobile and still is more than a decade later. As a value-add that required a minimum spend of $200K, it prompted a new era of revenue for the company, while simultaneously allowing us to retain creative control of the title page executions.
Former Head of Creative Studios at IMDb
Full Screen Native Advertising
When it came time for a “PTP 2.0”, I led the design side for another new ad product – one that gave us the ability to make fully responsive, full-screen sponsored microsites seamlessly integrated into IMDb.
This is what drove the concepts around the Despicable Me 3, American Hustlers and The Walking Dead projects, among others.
Moana: A Perfect Goodbye
Just before I switched roles and almost exactly 3 years after Thor, I had the privilege of beta testing our new “PTP 2.0” product – this time with Disney’s Moana.
In short, my last major project was another amazingly fun and immersive product, again for Disney, with essentially the same team that made the original PTP product. I couldn’t have asked for a more fitting bookend.
Moana: A Perfect Goodbye
Just before I switched roles and almost exactly 3 years after Thor, I had the privilege of beta testing our new “PTP 2.0” product – this time with Disney’s Moana.
In short, my last major project was another amazingly fun and immersive product, again for Disney, with essentially the same team that made the original PTP product. I couldn’t have asked for a more fitting bookend.