CLIENT
Sony Pictures -The Dark Tower
CHALLENGE
Presales Mock - Heavy Photoshop
MY ROLE
Design Lead
Sony knew early The Dark Tower was going to be one of their bigger releases of the year, and so this RFP came a bit earlier than normal.
For me, that just meant next to no marketing assets to work with for the presales mock-up; just some set stills and some seriously cryptic teaser assets. I had one fairly large image of Idris in a [sweet] duster, and so built the mock-up around that, ultimately going with a desert-western-sepia-sunset-cowboy theme in both desktop and mobile flavors.
Below is a timelapse of the creation process from raw assets to final product.
DARK TOWERPHOTOSHOP TIMELAPSE
just for fun
