Our team was already exploring ideas around new immersive executions on IMDb, so the timing worked out well to pitch a new and improved version of our existing Premium Title Page product. The first half of the video is a mock of our current (at the time) Premium Title Page; interacting anywhere in the hero/top content area would then initiate a new, full-screen immersive experience, where we would then essentially curate a microsite attached to the IMDb title page for the lifecycle of the movie.

For this particular presales pitch we had the fortune of having already done more than one paid execution for previous movies in the Minions franchise. As a designer, using assets from a previous execution the client already ran with us adds a certain sparkle to the pitch, but let’s be honest, studio-quality minions running around the page everywhere is also just plain ole wholesome awesomeness.